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Fender expands the American Standard Series

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Press Release

SCOTTSDALE, Ariz. (October 7, 2014) – Fender is proud to expand its popular American Standard series. The series, which debuted in 1986, has become the proverbial heart of the Fender brand, fusing the best of classic and contemporary features.

“The Fender American Standard series is the core of the Fender lineup, the place where we combine our 60-plus years of history with modern innovations in a perfect blend of the best of yesterday and today,” said Justin Norvell, vice president of marketing at Fender. “They are handcrafted American originals, and the choice of professionals worldwide. These seven new models provide musicians with an even greater tonal palette, making the American Standard a great choice no matter what features or sounds a player is seeking. With the American Standard series, we make art in our instruments, so musicians can make their art with them in their music.”

The American Standard Stratocaster® guitar is the same great model it has always been, and now it’s upgraded with aged plastic parts and full-sounding Fender Custom Shop Fat ’50s pickups. The latest iteration of the time-honored classic, it is the very essence of Strat® tone and remains a beauty to see, hear and feel. Now available in two new colors, Bordeaux Metallic and Ocean Blue Metallic.

The American Standard Stratocaster HSS features the above as well as a Diamondback™ humbucking bridge pickup, while the American Standard Stratocaster HH model comes equipped with a pair of Twin Head Vintage humbucking pickups that deliver enormous full-bodied sound, three-way blade pickup switching and three aged white control knobs (one for each pickup and a single master tone).

Other premium features on these instruments include a maple neck with comfortable “modern C” profile and four-screw Micro-Tilt™ neck plate, 9.5” fingerboard radius and 22 medium jumbo frets, three-ply parchment pickguard, two-point synchronized tremolo bridge with vintage-style stamped steel saddles, and more. The HSS is also available with a maple or rosewood fingerboard in Bordeaux Metallic and Ocean Blue Metallic, while the HH is available in 3-Color Sunburst and Black with a rosewood fingerboard, and Olympic White and Ocean Blue Metallic with a maple fingerboard. Hard-shell case included.

The American Standard Telecaster® guitar has been upgraded with a comfortable new body contour and classic-sounding Fender Custom Shop Twisted Tele® (neck) and Broadcaster (bridge) pickups. The latest incarnation of a truly timeless classic, it rings more fully, brightly and crisply than ever. Now available in Bordeaux Metallic and Ocean Blue Metallic.

The American Standard Telecaster HH hot-rods the time-honored American Standard Telecaster with a pair of Twin Head Vintage humbucking pickups that deliver enormous full-bodied sound. Other premium features include a maple neck with comfortable “modern C” profile and four-screw Micro-Tilt™ neck plate, 9.5” fingerboard radius and 22 medium jumbo frets, three-way blade pickup switching, three-ply parchment pickguard, two knurled chrome control knobs (master volume, master tone), American Standard string-through-body bridge with six bent steel-steel saddles and stamped brass plate, and more. Available in 3-Color Sunburst and Black with a rosewood fingerboard, and Olympic White and Ocean Blue Metallic with a maple fingerboard. Hardshell case included.

For more information, go to fender.com

The post Fender expands the American Standard Series appeared first on Guitar Noize.

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